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The Swift Way

Our values are the foundation of who we are. At Swift, they guide our behavior every step of the way.

We take bold, decisive action to deliver what matters to our customers.

We Are Wayfinders

We take bold, decisive action to deliver what matters to our customers.
Work backwards from the customer’s desired outcome. Earn their trust with honesty, respect and excellence.
Outcomes matter most. Choose pragmatism over perfectionism. Do what moves the needle and follow through.
Take responsibility for making high quality, high speed decisions. Encourage rigorous, vigorous debate, then make the decision. Disagree and commit.
We tackle the toughest problems with rigor, courage, and creativity.

We Are Inventors

We tackle the toughest problems with rigor, courage, and creativity.
Take initiative. Be courageous and persistent. Take a long-term view. Deal with the elephant in the room.
Know what you're optimizing for and acknowledge the risks. See your bets through and actively manage the potential downsides. Reflect, learn, and improve.

Continuously test new ideas and methods; state your assumptions, measure results, and ground your decisions in data.

We elevate one another through trust, challenge, and collaboration.

We Are Greater Together​

We elevate one another through trust, challenge, and collaboration.

Extend trust to others and inspire trust from others. Show unconditional respect for each other. Honor your commitments.

Hold yourself and each other to a high standard. Leverage your strengths and confront your weaknesses. Be ego-less in searching for the best ideas.

Be intellectually honest. Communicate effectively, directly, and transparently. Listen deeply and speak openly.

We move with speed and purpose toward shared success.

We Are Swift

We move with speed and purpose toward shared success.

Own your role and deliver excellence — always. Support each other in achieving our collective mission. Take responsibility for the success of the whole company.

Move fast. Don’t leave it for tomorrow. Know when to prioritize completeness and when to prioritize getting it out the door.

Have faith we will prevail, while maintaining the discipline to confront the challenges you face. The right mindset can overcome any obstacle.